When the airlines rolled-out their Sky Miles promotion years ago, few predicted its run away success. Now, just about every credit card, bank, retail establishment, etc. depends on a points award system to increase customer loyalty and sales. The science of why this program is extremely effective is based largely on appealing to fundamental human behavior and meeting their intrinsic needs. In short, the points’ system empowers people to achieve their unmet financial and social needs. Specifically, Merge 9i participants have a clear understanding of how to achieve points, a monthly report showing their cumulative totals and where they stand, and a compelling award selection for point redemption. Our patent-pending process has modified and refined this proven strategy to effect meaningful change in your workforce. Now, boardroom goals are clearly defined and communicated to each employee through job-specific objectives.